Word: brained
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...Encountering warmth or cold lights up the insula - a walnut-sized section of the brain - says John A. Bargh, a professor of psychology at Yale, who co-authored the paper with Lawrence E. Williams of the University of Colorado who received his Ph.D. from Yale earlier this year. And the insula is the same part of the brain engaged when we evaluate who we can trust in economic transactions, Bargh says...
What do Rosary Beads and Red Bull have in common? A lot, it seems. Marketing guru Lindstrom and his team hooked up 65 people to special MRI machines to find out what their brains revealed about the connection between religion and brand loyalty. For days, the researchers ran images--like those of the Pope and a bottle of Coca-Cola--by the wired subjects. The resulting brain scans were arresting. It turns out that there is virtually no difference between the way the brain reacts to religious icons or figures and powerful brands. Nike is a goddess, after...
...teaching major companies how to market their brands, has an original, inquisitive mind. His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands and products. Lindstrom conducted a three-year, $7 million neuromarketing study (sponsored by GlaxoSmithKline and Bertelsmann, among others) that measured the brain activity of 2,000 volunteers from around the world. Some of the results confirmed marketing-industry hunches; others flew in the face of conventional wisdom. A few findings from the well-traveled savant...
...Cigarette warning labels not only do not deter smoking but actually encourage smokers to light up. The reason? The nucleus accumbens, or the "craving spot" in the brain, is stimulated by the sight of the warning...
...language for comics that’s different from prose or poetry?AS: Absolutely. The real subject of “Breakdowns” ultimately is entering you into the thought process that only comics make available, because I think comics echo the way the brain works. THC: How so?AS: We think in short bursts of language. We think in iconic cartoon imagery. A baby can recognize a “Have a nice day” smiley face before it can recognize its mother’s smile, so we’re hardwired to understand cartoon imagery...