Word: brained
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It’s not easy being a pop singer with a brain. Just ask the Dixie Chicks. Back in March, during the height of the Iraq war craze, the three seemingly innocuous country music singers took the stage in London and announced: “Just so you know, we’re ashamed the president of the United States is from Texas.” Within days, after news of their inflammatory comments had penetrated slowly into redneck territory, they had become America’s most reviled figures since the American Taliban. Radio stations destroyed their albums...
Microsoft's decision to eliminate stock options and instead award stock grants to its 50,000 employees reflects the same phenomenon: fear of a brain drain. Microsoft is maturing into a slower-growth company and must retain its "institution builders," says Ed Lawler, a business professor at the University of Southern California. "The company needs to attract more people who aren't as risk oriented." A recently hired Microsoft techie says getting restricted stock (with cash value) will encourage him to stay: "People like me who suffered through the dot bomb don't care as much about options...
...Essential Insights into the Mind of the Market, believes marketers should even delve into the unconscious mind. Clients like Procter & Gamble use the Zaltman metaphor-elicitation technique, which enables them to uncover deep metaphors that lie beneath people's conscious opinions on products or advertisements. Zaltman is experimenting with brain scans to see which parts of the mind are active during certain purchasing decisions...
...judge by the boastful headlines, you might think Bombay's police had eliminated the city's terrorist threat at a stroke by killing a supposed bombing mastermind in the center of the metropolis last Friday night. "Black Monday's 'brain' shot dead," trumpeted the Indian Express. The truth may not be quite so heartening...
...international public health concern. Rave Drug Retraction U.S. The debate over the safety of the drug ecstasy was reignited as scientists at Johns Hopkins University in Baltimore, Maryland, retracted research published last year in Science magazine that suggested that just three doses of the drug could cause permanent brain damage and Parkinson's disease. The scientists said that the monkeys used in the research had been given methamphetamine - commonly known as speed - instead. MEANWHILE IN THE U.K. ... A Job with Security Britain's domestic intelligence service MI5 wants you. The normally secretive organization placed an ad in Police Review magazine...