Word: brainer
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Dates: during 1990-1999
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Frank Minna wasn't just any boss. He was the epitome of hustler cool, a guy who offered four teenagers, just about the only whites at a predominantly black orphanage, the distinction of becoming his errand boys. For Essrog the decision was a no-brainer. At St. Vincent's Home for Boys he was choking on a flood of words and impulses in need of release. "Language bubbled inside me now, the frozen sea melting, but it felt too dangerous to let out." Over the next 15 years Minna encouraged Essrog to speak (in shouts, non sequiturs, stupid riddles...
...Iraqi resistance who have been abandoned by President Bush's policy. Eventually the squad--besides Clooney it includes Mark Wahlberg, Ice Cube and rookie Spike Jonze as their sidekick--must choose between greed and helping their new friends escape Saddam's clutches. That choice is pretty much a no-brainer...
...that blood-soaked peninsula..."). But he also attacks the Persian Gulf War, waged by Republican President Bush and backed by 80% of Americans. And the moral quandary of whether, as the world's only superpower, the U.S. has a duty to stop genocide is for Buchanan a no-brainer: unless vital interests like oil are involved, we should mind our own business and let those marked for death fend for themselves...
...answer to that last question, at least, is a no-brainer. Virtually everyone agrees that the advent of Net movies will certainly be a boon for independent film- makers, who, thanks to the plunging cost of digital video cameras, powerful PCs and editing software, are already making decent films on modest budgets. Metafilmics producer Barnet Bain expects Quantum to cost around $3 million to shoot--way below the Hollywood average of $50 million a picture. That will enable the company to finance the project privately...
Michael Graham, analyst at BankBoston Robertson Stephens, believes the recent carnage has created some no-brainer bargains. He sees Amazon.com as one of those. The 35 biggest traditional retailers have a market value of $630 billion, he says, while the 32 biggest online retailers have a market value of just $53 billion. Graham says that in time those numbers must converge because the online companies are taking business from their bricks-and-mortar competition...