Word: brainer
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Dates: during 1990-1999
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...Taking the plunge was a no-brainer. FORTUNE senior writer Andrew Serwer says Wednesday's IPO from EarthWeb practically screamed it: the Internet IPO feeding frenzy is back after two quiet months. Never mind that Theglobe.com admits in its prospectus that it plans to lose money "for the foreseeable future," or that the site's audience -- web surfers looking to build their own home pages -- doesn't make advertisers drool. Gentlemen, start your startups...
...decision to fire Johnson--sorry, "Ms. God"--may seem like a no-brainer. But in fact she stayed on the job another year, presumably enlivening class but probably not serving Florida's future terribly well. How did she stay so long? She chose the right career: rigid work rules and languorous appeals procedures make teaching a profession from which it is almost impossible to be fired. Which isn't to demean the millions of teachers who work hard for sweatshop wages. But when, for example, only .02% of Florida teachers were dismissed for incompetence last year, you know there...
Thus, with her small forward out of the rotation, VanDerveer needed to make a quick change before facing Harvard on Saturday. It was a no brainer; everyone knew what would happen. Folkl, the team's leading scorer, rebounder and blocker would be given the starting nod. Nygaard's loss would be hard, but Folkl would soften the blow...
...brainer about who we are going to endorse," Phillips said. "There was really no controversy between members. They seem satisfied with the decision [the BSA board] made...
Titanic is an attempt by a very large number of people to do something extraordinary. It was never a "no brainer" piece of pop entertainment. Unlike most of the other big productions of the year, it is neither a sequel nor the launching point of a series of sequels. It is not based on a comic book. It was not designed to spawn a vast array of toys, merchandising, video games and theme-park attractions. It is an earnest and heartfelt work. But the same voices that decry the formulaic commercialism of mainstream Hollywood product do not seem to applaud...