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Word: brainer (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...pulpy heart the movie is a display of grotty special effects: legions of lesions on the zombies' faces and lots more. There's a dead woman a hospital orderly refers to as a "no-brainer ... her brain's scooped clean out of her skull." Rose McGowan, who's the movie's cynical, go-go-dancing heroine, loses most of her leg to the zombies. "I ain't never seen me a one-legged stripper," observes an evil guy played by Tarantino, "an' I been to Morocco!" Soon, but not soon enough given Tarantino the actor's tendency to slaver...

Author: /time Magazine | Title: Grindhouse Is Girls, Guns, Cars — But No Sex | 4/6/2007 | See Source »

...three-point lead against UConn with eight seconds left to play. Rather than send a UConn player to the line, Washington let Rashad Anderson hit a three-pointer with 1.8 seconds left to tie it. UConn won in overtime. And on it goes. "It's a no-brainer," says CBS commentator Mike Gminski, who starred at Duke and played 14 years in the NBA, of the fouling strategy. "There are so many scenarios that have to happen for fouling to backfire, while if you don't foul, a three-pointer to tie the game is much more routine...

Author: /time Magazine | Title: Crying Foul During March Madness | 3/22/2007 | See Source »

This concept seemed like a no-brainer to Fair Indigo CEO Bill Bass, a former Army paratrooper raised in Knoxville, Tenn., who worked for the U.S. Department of Education before entering the business sector. "It's hard for me to feel right about not paying people fairly," he says. "But most apparel companies are focused on cutting the cost of production and see the people in their factories as commodities and replaceable parts." In 2005, Bass and three other executives from Lands' End, where he had been working as e-commerce chief, decided to leave the company...

Author: /time Magazine | Title: Fair-Trade Fashion | 2/27/2007 | See Source »

...Levine’s bill is a no-brainer, but it’s only a small step toward curbing global warming. Lighting only comprises 9 percent of U.S. residential energy usage, and residential usage makes up only about one-fifth of all energy usage in the U.S. It will take more reductions in fossil fuel-supplied energy usage before our carbon dioxide emissions will see any real change. It will require culture-changing sacrifices of the magnitude that the Chronicle predicts...

Author: By Matthew S. Meisel | Title: A Bright Idea | 2/23/2007 | See Source »

Presented that way, taking statins sounds like less of a no-brainer--especially given that the drugs cost hundreds of dollars a year, side effects could include liver and muscle damage and you have to take twice-yearly blood tests just in case. Still, factored out over the entire U.S. population, even a 1-in-50 figure means many thousands of heart attacks are avoided every year...

Author: /time Magazine | Title: Medicine's Secret Stat | 2/15/2007 | See Source »

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