Word: brainer
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...Sponsors have also lined up for ESPN The Magazine's big affair, which will take place in a 22,000-sq.-ft. outdoor space in downtown Tampa on Friday. Wyclef Jean will perform for 1,250 people. The party is a no-brainer for ESPN because the marketers are paying for the whole thing. "If we did not have full sponsor support, we would not do the event," says ESPN The Magazine publishing director Steven Binder. Ford, Corona, Old Spice and H&R Block are picking...
Shrek, the new Broadway musical based on the 2001 movie hit, is DreamWorks' first attempt to capture a share of the riches that Disney has amassed by turning its animated musicals into Broadway blockbusters. And on paper it's a no-brainer. The movie, based on William Steig's children's stories about a softhearted ogre, was one of the most charming of the new wave of cartoons for the whole family launched in 1989 by Disney's The Little Mermaid. With its fart jokes and self-parodying humor, Shrek was hipper and funnier than the more earnest and straightforward...
...Forest of Problems Avoided deforestation seems like a no-brainer - so why wasn't it included in the Kyoto Protocol? Ironically, it was omitted in part due to the work of a number of prominent environmental groups, including Greenpeace. They feared that avoided deforestation schemes could flood the trading market with countless cheap carbon credits; after all, there are an estimated 638 billion tons of carbon locked in the world's forests. If even a fraction of those credits are put on the market, it could let developed countries off the hook when it comes to making the hard changes...
...make the choice between a guy that stands sixth in passing yards and ninth in total offense in Harvard history (Liam O’Hagan) and a guy that finished as the top quarterback in the Ivy League last season (Chris Pizzotti)? For Murphy, it was a no-brainer: go with Pizzotti. A First Team All-Ivy member in 2007, the senior completed over 63 percent of his passes, threw for 2,134 yards, and had 14 touchdowns to just four interceptions in the seven games he started. Through week one of this season, he has yet to lose...
...Obama has called for increased regulation, which seems like a no-brainer, but he hasn't articulated many specifics. Meanwhile, McCain has talked about ending "wild speculation" and railed against Wall Street greed. Well, duh. Know anyone who is in favor of naked greed? Whoever wins will face a massive job of righting the financial ship and restoring confidence that has been badly shaken. The next President will have to cast away partisan predispositions and add the just-right measure of regulation and oversight to the mix. As Treasury Secretary (and former Goldman Sachs chief executive) Paulson recently said...