Word: brainered
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...assume it is going to be a no-brainer,” Hauser said with a laugh. “I’m the adviser for [the student sex magazine] H-Bomb, and that was a real challenge...
...excitement didn't last. Since then, PetroChina shares have fallen by about 33%, resulting in significant losses for investors like Zhang Renfeng. A 63-year-old retiree, Zhang thought it was a no-brainer to buy into the big oil company. "All my friends were saying 'buy it,' so I thought, 'How could I lose?'" says the former schoolteacher, who sunk part of her life savings into stocks two years ago and often hangs out at a brokerage office near her home, watching the markets and playing cards with her friends. But her PetroChina play lost more than...
...Others see it differently. "It benefits the artist by having one company do it all because the agendas are aligned," says Jon Cohen, co-president of Cornerstone Promotion, which does music marketing. Regardless, most everybody agrees this particular deal would be a no-brainer for Madonna. "She is 49 years old and this is enormous risk mitigation," says Jim McCarthy, CEO of Goldstar Events, a ticketing distributor...
...process is a no-brainer. Corrosion happens as a result of a pipeline throwing off a naturally occurring electrical charge. But cathodic protection creates a countercurrent, which flows from an anode placed near the pipeline, through the soil and directly onto the pipeline itself, effectively zapping the initial corrosion-making charge. As long as the new force field is operational, corrosion can be kept at bay indefinitely. That's good news. In 2002 a congressionally mandated study, titled "Corrosion Costs and Preventive Strategies in the United States," estimated that the annual cost of corrosion on large-diameter highpressure pipelines...
...these helmets may seem like a no-brainer. But there's one big problem besides cost: every concussion is different. One player may emerge unscathed from a massive hit, while his teammate starts seeing stars after getting clocked with half as much force. So it's unclear what coaches and parents can do with the impact data, at least until more is known about what causes concussions. "We don't pull people out of a game or a practice simply because they registered some high-value hit," says Kevin Guskiewicz, director of the University of North Carolina's Sports Medicine...