Word: brainered
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...bestsellers go, Dan Brown’s interesting novel is a no-brainer. As of last week, it has returned to the number one spot for hardcover fiction after an incredible 157 weeks on the list. A copyright/plagiarism lawsuit and a star-powered movie adaptation are now conspiring to keep the book awash in the media spotlight...
...core, this issue is a no-brainer: a waste of ink and paper and space. Students deserve the freedom of choice to decide who their roommates are, whether their decisions are compatible with the norms of the Christian minority...
...Pearce is leaning toward consulting. "If you're an M.I.T. grad and you're going to get paid $50,000 to work in a cubicle all day--as opposed to $60,000 in a team setting, plus a bonus, plus this, plus that--it seems like a no-brainer...
...trio figured if they outsourced--a no-brainer given India's inexpensive software talent and Sethuraman's contacts--development would cost $150,000. Or so they thought. The first Indian company they worked with didn't measure up. India is more focused on business applications than shrink-wrapped software, so they realized they had to run the project themselves. But to do it in Greensboro meant raising $3.2 million. Their business plan was sound, but it was 2001, just after the dotcom bust, and investors weren't buying. Again they looked to India for a solution, but this time resolved...
WHEN RINALDO PIAGGIO founded his factory in 1884 at the height of the Belle Epoque, world travel was booming, so ocean-liner fittings naturally were a no-brainer. Soon Piaggio was outfitting luxury trains and car engines too. But when World War II began, he shifted his business to passenger airplanes and bombers?a risky move, because the military importance of his factory made it a prime target. Piaggio's outfit was bombed, and the family lost everything. It wasn't until Rinaldo's son Enrico took over after the war that the Vespa was born...