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Word: brainered (lookup in dictionary) (lookup stats)
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...Ellen Morgan's coming out had been discussed off and on as a possible fix for the show almost since its inception. So executives were receptive, if cautious, when DeGeneres and the show's producers first approached them last summer about the possibility. "It's not a no-brainer," understates Tarses, but tentative permission was granted for the show to go ahead, pending final approval of the script. Regrettably, at least from DeGeneres' and her staff's vantage point, the dragged-out decision process left them twisting in the wind...

Author: /time Magazine | Title: TELEVISION: ROLL OVER, WARD CLEAVER | 4/14/1997 | See Source »

...fact, the sign of a first-rate intellect is the ability to hold two opposing ideas in the mind and still function, then President Clinton is as smart as he wants to be, which unfortunately is not smart enough to know better. For him, fund raising is a no-brainer...

Author: /time Magazine | Title: PITCH PERFECT | 3/17/1997 | See Source »

...decision, in retrospect, was a no-brainer--made easier for NBC by the fact that it had two sister cable channels, MSNBC and CNBC, continuing the O.J. stakeout in Santa Monica, California. But the decision had particular resonance for NBC. The network's evening newscast has faced similar--if less momentous--choices night after night for the past several months, and has come down, more often than not, on the opposite side: bypassing or downplaying traditional Washington stories in favor of news, trends and features from the heartland--plus a liberal dose of O.J. The strategy has worked...

Author: /time Magazine | Title: TELEVISION: NEWSCAST IN OVERDRIVE | 2/17/1997 | See Source »

Think about it. For all the references to thinking--I don't think so, no-brainer, clueless, all the brain surgeons and rocket scientists you don't have to be, and the injunction on some New York City street signs, "Don't even think of parking here"--isn't the real message of these phrases simply, Don't even think...

Author: /time Magazine | Title: YADDA, YADDA, YADDA | 12/16/1996 | See Source »

...colored" rest rooms. Whether that was the result of enlightened company policy or fortunate happenstance, I don't know, and neither do the Exxon representatives I asked about it last week. But that gesture to its black customers made me a lifelong supporter. So it's a no-brainer for me to help Jesse Jackson and other black leaders keep the pressure on Texaco by boycotting the chain while they negotiate concessions that go even further than last Friday's extraordinary settlement of a bitter discrimination suit...

Author: /time Magazine | Title: TEXACO'S HIGH-OCTANE RACISM PROBLEMS | 11/25/1996 | See Source »

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