Word: brainful
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...every tiny little detail - the syntax, the lyrics, the distribution of syllabic entropies, the interior and exterior rhyme patterns - there was a lot of activity and it felt a little frenetic. When I was done with it all, I was pretty tired. I really wanted to allow my brain to approach music a little differently. When making this record, I had the feeling of being a little kid coming home from church. I was in my tight, scratchy sailor dress and my tight, scratchy patent-leather shoes. It was the feeling of tearing it all off and running around outside...
Lindstrom is a practitioner of neuromarketing research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, pupil dilation, sweat responses and flickers in facial muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on jingles and slogans to catch our ear, largely ignoring everyday sounds - a steak sizzling, a baby laughing and other noises our bodies...
...Read Montague of Baylor College of Medicine. Advertisers who fail to understand that pay a price. Lindstrom admits to being mystified by TV ads that give viewers close-up food-porn shots of meat on a grill but accompany that with generic jangly guitar music. One of his earlier brain studies showed that numerous regions, including the insula and orbital frontal cortex, jump into action when such discordance occurs, trying to make sense...
...Tufts, I will be sure to open my legs just for you because I just can’t control myself when I see someone with a “H” sweatshirt. Oh baby that’s what gets me hot. I just have that little brain power...
Schlaug, who studies the effects of music on the human brain, could not be reached for comment because he is out of town for a conference...