Word: braining
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Dates: during 1940-1949
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...analyzed the battle between the brain and the sex drive over the rate of reproduction in each animal...
With the return of the buyer's market, every U.S. manufacturer is cudgeling his brain−and the brains of designers−to make his product work better, feel better, look better and sell better than those of his rivals. This year U.S. business will spend some $500 million improving the way its products look. Of that sum, Raymond Loewy Associates expects to collect $3,000,000, the biggest gross ever. And Loewy expects that his personal income, which has averaged $200,000 for the past five years, will be boosted also...
Died. Cecile White Stainback, 55, wife of Hawaii's Governor (since 1942) Ingram Macklin Stainback; after a brain operation; in St. Louis...
...this form of the disease, rarer but far deadlier than spinal polio, the virus attacks the bulb or brain stem. The iron lung often will not work on bulbar polio because the patient's breathing is jerky. with an irregular rhythm; his intake and release of air cannot be synchronized with the iron lung's regular beat. But bulbar polio has one feature which fitted in well with Dr. Sarnoff's theory: it generally leaves the phrenic nerve undamaged...
Besides its value in bulbar polio, the electrophrenic respirator will be just as useful, its developers believe, in treating cases of electrocution, drowning, brain tumors and overdoses of sleeping pills...