Word: brainstorm
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...bottle-feeding their water to a nation of self-indulgent yuppies. "Taking springwater out of any ecosystem is like taking blood out of people," says John Steinhaus, 62. And so began a war that rages to this day. Country roads are flagged with GO AWAY PERRIER! signs, and villagers brainstorm daily to keep multibillion-dollar Perrier from siphoning a single drop. They've even hired Madison attorney Ed Garvey, who brought the N.F.L. to its knees in 1982 by leading the strike...
...executive and creator of Lucky Charms; in a car accident that also killed his wife Rosalind, 84; while going to visit their comatose 51-year-old daughter who was dying of liver cancer in Richfield, Minn. Holahan often told schoolchildren he created his "magically delicious" cereal during a 1963 brainstorm in which he cut up orange marshmallow peanuts and sprinkled them over Cheerios. Two days after the accident, daughter Shannon Kilkenny died...
...ultimately, Bly, who originally worshipped William Butler Yeats, remains one of the top poetic talents of the last half century exactly because he does not mimic a past master or brainstorm with a fellow Harvard literary acquaintance--he lives and writes to a world of his own rhythm...
Well, don't start your dig just yet. PCs may be great for solitary pursuits, composing Powerpoint presentations or writing. But as long as co-workers need to brainstorm, bat around ideas and just plain gossip, they will always return to the water cooler, choosing a little face-to-face time over e-mail and the Web. Says Christine Albertini, vice president of advanced concepts at office-furniture maker Steelcase: "The basic nature of work is social...
Just imagine: students could brainstorm ideas in first-year proctor meetings, and they could brush up their business plans in Expository Writing class. Sophomore year, in between tutorial meetings, they could stop by the TECH to pour over venture capital directories, looking for the perfect strategic investor. Junior year would be the time for product development. At Commencement, every successful senior would be handed an honorary stock certificate in recognition of his or her achievements, along with the more traditional scholastic diploma. Oh, what a wonderful world it would...