Word: brainstormer
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...Revenue Enforcement and Protection (REAP) program, a brainstorm of Dukakis's former Commissioner of Revenue Ira A. Jackson '70, was developed in 1983 to alleviate the $300 million deficit the state was facing...
...they could be, in their professions as well as their heads. Successful executives, lawyers, doctors, dentists, shrinks, anthropologists, poets (Allen Ginsberg), novelists (William Burroughs) and composers (John Cage) dog-eared his card in their Rolodexes. Even the selection of Boulder as a center was a commercial brainstorm; it is a mecca for vagabond children with trust funds. He lived as ostentatiously as a televangelist -- though not as tastelessly...
...managers at Hamburger University, where they learn that a 5-gal. pickle pail must contain at least 3,000 slices. On the other hand, McDonald's realizes that corporate headquarters is not always the best place to come up with market-sensitive ideas. One object lesson was a headquarters brainstorm years ago known as the Hulaburger, a pineapple-and-cheese combination that flopped in a big way. By contrast, the Big Mac, Egg McMuffin and McD.L.T. were all dreamed up by individual McDonald's operators...
...idea was a trademark Chrysler brainstorm. Since Japanese automakers were raising their prices in the U.S., why not fill the gap they were leaving with a domestic subcompact that would sell for less than $6,000? Practically overnight, the No. 3 automaker put together a bargain intended to give U.S. car buyers a pleasant form of sticker shock. The automaker slashed the price of its front-wheel-drive Plymouth Horizon and Dodge Omni by $710 and tossed in options worth $684 for free. Chrysler calculated that it could still make a profit, partly because it had long since paid...
...here that South Boston entered the picture. The 1903 razor--the brainstorm of Brookline, Ma., resident King C. Gillette--was, according to the Gillette Corporation, the first product of its kind in the world. In the year of its introduction the nascent Gillette company sold just 51 razor sets and 168 blades at $5 a set. In 1904, however, a patent came through for the shaving device and sales took off. In 1904, Gillette opened his company's first mass-production manufacturing establishment and shipped 90,000 of his razors and a whopping 12 million of the patented matching blades...