Word: brainstorms
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Dates: during 2000-2009
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...Rowling conceived Harry Potter on a crowded, four-hour-delayed train trip between Manchester and London. The 39 Clues was born about three years ago in a corporate boardroom. Levithan runs a weekly "idea group" at Scholastic - "basically, about a dozen editors get together every week, and we just brainstorm ideas," he explains. Amy and Dan were one of those brainstorms. (Originally the series was called The 79 Clues before Levithan and co. decided to scale it back, probably wisely.) The 39 Clues is overseen by a team of a dozen Scholastic employees, including four editors. Each book...
...Universal's best talent scouts and marketing execs had locked themselves in a boardroom to brainstorm the next world-music star, they would have been high-fiving each other for coming up with something even half as marketable as the strikingly beautiful Sa - or Zhou Peng, as she was known before making a stage name out of her mother's Mongolian surname and a childhood nickname. With troubles in Tibet and Xinjiang generating plenty of international interest in China's ethnic minorities, her origins are perfectly calibrated to appeal to the liberal, middle-aged and mostly Western buyers that make...
...Fortune's Brainstorm Conference earlier this week, Facebook COO Sheryl Sandberg said the privately held company isn't feeling any pressure from its investors to produce profits yet, but she pointed out the obvious: that Facebook's real potential was in the "unusual and extraordinary opportunity" afforded by advertising. What she's talking about is inserting brand advertising into the shared experiences of Facebook's users. And the only kind of movement that is, is the movement of money...
...Scherrer began to brainstorm together, but came across legal questions about how to set up a non-profit. In Oct. 2006, Scherrer contacted Kate Buzicky, a fellow Princeton ROTC member who was enrolled at Harvard Law School at the time...
...scooped ice cream with a couple summers ago had this thing with his boyfriend where they would experiment with different during-the-act comments aimed at getting one another to lose focus. He and I would brainstorm on our shared-shift, and came up with some pretty good ones before I eventually got fired for fainting on the waffle cone display. Gems like, “you and me, baby,” (repeated over and over with increasing intensity), and The Boner Challenge (only calling it Boner (“Stick your boner...