Word: brainwashing
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Dates: during 1960-1969
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...Lampoon, contains clever characterizations of our favorite national heroes--Ike, McNamara, Rusk. The other rising light on the magazine is James T. Hill, who contributes a bizarre tale of a "former neo-Trotsktie" who goes "from Molotov to White House cocktails in one weekend with hardly a brainwash...
Barry for Dick. Rather than allow his brainwash gaffe to sink into oblivion, Romney repeatedly invoked the term, along with his older standbys. Communism and world poverty are not the nation's greatest perils, he said. "The greatest threats are from a decline in moral character, personal responsibility, family life and religion-the things on which American life are based." His speeches were mostly well received, even at the Trunk 'n' Tusk Club in Phoenix, where many Arizona elephants cannot forget his refusal to support Barry Goldwater...
...Romney's dead," says Indiana's Republican state treasurer, John Snyder. "The 'brainwash' remark didn't make all that much difference. People were already looking for a reason to turn away." Most other G.O.P. strategists agree. From a commanding lead in the polls right after his impressive re-election victory in 1966, Michigan's Governor has reached a nadir; he is unlikely even to control the entire delegation from his own state. But Romney has been counted out before, only to stage a winning campaign. He seems determined to do so again...
...what if Governor Romney said he was brainwashed [Sept. 15]? The Governor has suffered fierce political attacks merely because his speech is not as fast-talking as F.D.R.'s, as glib as J.F.K.'s, or as homespun and hypnotizing as L.B.J.'s. Romney is a man with integrity and noble convictions. Isn't it time the U.S. had a President who would give us the facts instead of a lot of old-fashioned rhetoric, a President who wouldn't be trying to brainwash the American people...
Quite possibly, Romney did not fully comprehend the implications of that ugly term to brainwash.* In any case, it is unlikely that his opponents in either party will allow him to forget his gaffe-not to mention the cartoonists, who henceforth will surely not miss a chance to picture the Governor's cranium wreathed in detergent foam. And all can do it with impunity, since he did it to himself...