Word: bralessness
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Ever since she came to Paris for a premiére in 1951, Italy's earthy Anna Magnani has lived, between films, in semiseclusion on the Left Bank. But for the glittering opening of the Lido's latest braless whizbang, Pour Vous, Anna made the Seine in the unlikely company of Shirley MacLaine. Though the moody Roman appeared to regard the proceedings with dyspeptic disdain, the eupeptic Shirley purred: "Miss Magnani was always one of my favorite actresses, and when we met in 1954, she became one of my favorite people...
...sale in the U.S. Ricci, who introduced a "firecracker" silhouette, raised eyebrows with clutch-dresses without buttons down the shirt front, requiring two hands to keep them closed and prevent outright exposure above the waist-particularly since Ricci, to heighten the flat-chested flapper look, sent his mannequins out braless. Other houses, to achieve the same de-emphasis, went even farther, bound up their mannequins. "The American woman won't wear it that way," snorted Richard Blauner of New York's Suzy Perette, "because the American woman has grown. You have to make a place for the bust...
...Rosenthal has her own version of aid to underdeveloped countries. Her fastest growing market is overseas, where traditionally braless European women are becoming more sophisticated, and women in many lands have newly emancipated themselves into Western dress. Maidenform is opening accounts even in the bare-breasted tropical islands, e.g., in Papua and Fernando Po. Next spring Mrs. Rosenthal plans to personally invade Russia, where she was born. "I'd like the Russian women to wear Maidenform bras," she says. "They'll look better, they'll feel better, and maybe we'll get along better...