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Word: bralessness (lookup in dictionary) (lookup stats)
Dates: during 1960-1960
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Usage:

...Rosenthal has her own version of aid to underdeveloped countries. Her fastest growing market is overseas, where traditionally braless European women are becoming more sophisticated, and women in many lands have newly emancipated themselves into Western dress. Maidenform is opening accounts even in the bare-breasted tropical islands, e.g., in Papua and Fernando Po. Next spring Mrs. Rosenthal plans to personally invade Russia, where she was born. "I'd like the Russian women to wear Maidenform bras," she says. "They'll look better, they'll feel better, and maybe we'll get along better...

Author: /time Magazine | Title: Business: l Dreamed I Was a Tycoon in My . . . | 10/24/1960 | See Source »

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