Word: brammer
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...processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting commercially...
...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers...
Walla rejects the idea of a buy button as "science fiction," and most researchers say the technology only allows them to observe how brains work, not control them. Adds Brammer: "I have got a lot of respect for the power of the human spirit to resist being manipulated." Also, Smidts maintains, "A lot of advertising doesn't work. It's hard to persuade and influence people...
SOUTHWEST YARD (47.3%)1. Chris King '012. Jared Brammer '013. Eddy Dominguez '014. Alexis Karteron...
...enough for a Nelson family ritual, deer hunting. He had waited impatiently for the birthday. David's father had not been allowed to hunt with his father until he was ten. The waiting and expectation give importance to the ritual. David and his father went up on Old Brammer Ridge to search for a buck with antlers big enough to be legal. "We got to where we's goin'," David remembers. "We couldn't find no deer." There were more deer when he was a boy, Larry told his son. The note of elegy, of an age gone and irrecoverable...