Word: bran
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Dates: during 1970-1979
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Another spare-time kneader, the California Institute of Technology's director of publications Ed Hutchings Jr., 60, of Altadena, bakes loaves of "basic white" with bran or wheat germ each Saturday. "Kapow!" he says over the stove. "If you've got any frustrations, this is the way to get rid of them...
...come to America in 1633. In the 1890s, Post moved with his wife and only child to Battle Creek, Mich., in hopes of improving his health. When the change failed to help, Post came up with a cure of his own. After concocting a combination of wheat, molasses and bran as a healthful coffee substitute, Postpatented his recipe, dubbed the mixture Postum, and launched one of the first advertising campaigns for a prepared food. One ad exhorted: "Is your yellow streak the coffee habit? Does it reduce your working force, kill your energy, push you into the big crowd...
...lived in the same Manhattan apartment building as his parents auditioned him for an Ivory Snow commercial. He got the job. The first week the tape was telecast the manufacturer received 400 letters - for Mason. After three years of amiably declaiming the virtues of Underwood Chicken Spread, Post Raisin Bran and other products in his preternaturally deep, adenoidal voice, Mason has a fan club and a five-figure savings account, and this year won a Clio award at the American TV and Radio Commercials Festival for the best male performance in a television commercial. Last month New York...
Radcliffe, which was sixth in the New Englands, has beaten Northeastern, Bran. dies, and Bradford Junior College...