Word: bran
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Dates: during 1980-1989
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...oatmeal with an expression of disgust. "It's good for you," Mom would intone, but who believed her? The yucky greige sludge might be filling, but good for you? Forget it. They sure believe her now. Today cholesterol-conscious consumers are eagerly lapping up not only oatmeal but oat bran and oat muffins and oat cookies -- in fact, just about anything with oats in it. The once reviled grain has suddenly emerged as the hottest health food around. People are sprinkling it on cereal, mixing it with fruit, baking it in cakes, dissolving it in shakes and swallowing...
...fuss? The word is out that eating oats can lower cholesterol levels in the blood. Result: groceries and supermarkets can't keep oat products on the shelves. Sales of oatmeal have jumped 20% this year, and oat- bran purchases have more than quintupled. The Quaker Oats plant in Cedar Rapids, Iowa, is working three shifts every day and still not meeting demand. At the Real Food Co. in San Francisco, a health-food emporium, sales of bulk oat bran have tripled in the past year to 1,000 lbs. a month. Sales of oat- based breakfast cereals and cookies have...
Companies are rushing to create new oat foods. Kellogg's has just introduced a cold cereal, Common Sense Oat Bran; General Mills came out last year with Total Oatmeal. Health Valley Foods, a California natural-foods firm, has brought out 18 oat products since 1986. Among the eight launched this year: oat-bran animal cookies for children...
...York Times. "Ambrosia," they answered in unison. How suitably mythological, I thought -- the food of Greece's ancient deities. In Manhattan one can buy damn near everything, I always say. And ambrosia it was -- Kellogg's Wheat-Nut Ambrosia, a new product described as low in fat, high in bran...
...With a bobbing and twitching face that folds all over itself, Babbitt seems as comfortable on television as a moose being pelted with buckshot. On the stump he is earnestly plodding and uncharismatic. Nor is his product an easy sell. His austere economic prescriptions are the political equivalent of bran flakes with skim milk: good for what ails the bloated body politic, but not the thing a liberal Iowa Democrat is likely to choose over the buttered and honeyed comfort food that others are promising. If Babbitt advances, it will mark an unlikely triumph of ideas over imagery, of candor...