Word: bran
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Dates: during 1980-1989
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...great culinary traditions. But miraculously the meal remains a monument to pre-microwave American cooking. Not even McDonald's has had the audacity to create McTurkey, nor does Domino's deliver cranberry pizza. So too are the food faddists outflanked, as sun-dried tomatoes, imported chevre and oat-bran anything give way to overstuffed lassitude...
...American Medical Association. Certainly, many people have an overly simplistic view of the relationship between diet and heart disease. Observes Dr. Allan Brett, an assistant professor at the Harvard Medical School: "Some patients have been led to believe that lowering cholesterol is like magic: eat a bowl of oat bran, and you're cured. For most, that's not true...
...everybody can be Secretary of State. For more and more people, the ultimate aphrodisiac is called Physical Fitness, a bigger turn-on than snails without sauce. Work out at the gym, eat oat bran and other nutritious foods, and you will have to fight off would-be lovers with a stick. To be sure, oat bran is not very titillating, but think of it as your contribution to the preservation of endangered species...
...whether or not they can protect themselves. Immune from the ills that ail less affluent cultures, America has the luxury of fretting over the little things. It is the particular indulgence of baby boomers who believe that restraint of one's appetites, daily workouts and a lot of oat bran can delay aging indefinitely. To health-and-fitness puritans, sagging flesh and excess weight represent an inexcusable lack of vigilance. Accustomed to success in translating their private anxieties into public activity -- protesting a war, toppling a President, taking over universities -- they turned to perfecting their immediate environment in the 1970s...
...fuschia neon warnings to students not to eat dining hall food because it contains all the health hazards recounted on its bulletin boards last year. Business at Elsie's and Tommy's Lunch skyrockets when the restaurants start using unsaturated soybean oil on their grills and selling oat bran muffins...