Word: bran
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...hand was forced on the issue by a successful marketing campaign launched for Kellogg's All-Bran cereal 19 months...
...production featuring fleets of black limousines, sirens, the glowing Capitol dome, trench-coated TV stars, champagne and prime television time. When Les Brown's annual State of the World report was launched one morning last week, the stage props included a glass of grapefruit juice, a bowl of All Bran and a banana, a worn corduroy suit with an outlandish bow tie, and a solitary walk on snow- soaked Hush Puppies down Washington's 19th Street to the offices of Worldwatch Institute. Nary a TV anchorman found his way to the proceedings...
Favorite cereal: 40% Bran Flakes...
Favorite cereal: Raisin Bran...
...amount of fiber in the diet also seems to influence cholesterol levels. "LDL cholesterol can be reduced 20% in people with high levels just by consuming a cup of oat bran a day," says Dr. Jon Story of Purdue University. However, Story adds, "that does not mean you can go and eat whatever else you want...