Word: bran
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...States appealing to the Youth Trade, its publicists say, are the lengthy scenes depicting Eddie's hallucinations when under the influence of the Mexican special sauce. And Russell's idea of these scenes seems merely to captivate the young folks with meaningless, and lengthy kaleidoscopes of sound and color. Bran Ferren's special effects contribute nothing to the plot and entertain only for about the first five minutes. The significance of the hallucinatory images is unclear, although the director does use them to showcase the nubile bods of his co-stars...
When familiar kiddie cereals, such as Cap'n Crunch, Franken-Berry and Count Chocula, are joined on supermarket shelves by Most, Smart Start and Corn Bran, it signals a shift in American breakfast habits. And in the fickle but fruitful cereal industry ($2.3 billion in sales this year) breakfast-food makers are scrambling to keep pace...
...nuts with no nutrition-boosting additives. But the bloom of the early 1970s back-to-nature movement faded once it became known that they were heavy in fat and sugar and poor in nutrition. The naturals' market has shrunk from 10% in 1974 to the current 3%. Fortified bran-based cereals, helped by studies showing the health benefits of high-fiber diets, have replaced the natural products. Quaker Oats' Corn Bran is now one of the hottest new cereals on the shelf, while Ralston's Honey Bran and Kellogg's Most have also appeared...
...furniture. But, in the old bait-and-switch technique, the cheaper items are often not available. The price of basic bread in Poland has remained officially unchanged for 15 years at 6? per lb.; but newer-style and more popular breads of higher quality that contain honey or bran and cost up to three times as much are also frequently unavailable...
Call it a bran-new genre of film making or the wheat germ of an idea by innovative Director Robert Altman. Filming in St. Petersburg Beach, Fla., is Altman's Health, all about a leadership power struggle at a national health-food promotion convention between a vigorous virgin of 83 and a younger opponent. Lauren Bacall, of all sexies, is the maiden, and Glenda Jackson her antagonist; Carol Burnett gets involved as a White House aide dispatched to the convention mainly to get her out of Washington. On the set, there is no concern about life enervating art. Altman...