Word: bran
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...blue scarf and frosted hair, Phyllis Schlafly arrived last week at the Illinois capitol with 500 followers. To symbolize their opposition to the Equal Rights Amendment, which was about to be voted on in the house, the women had brought loaves of home-baked bread-apricot, date nut, honey-bran and pumpkin. But as she climbed onto a kitchen stool to address the cheering crowd, Schlafly the demure housewife turned into Schlafly the aggressive polemicist. The passage of ERA, she declared, would mean Government-funded abortions, homosexual schoolteachers, women forced into military combat and men refusing to support their wives...
...Font's nylon). Paradoxically, some of the most successful trademarks have been lost because of their very popularity; they became so firmly entrenched in the language that no single company could still legitimately claim ownership. Over the years, such casualties have included mimeograph, linoleum, cellophane, elevator, escalator, raisin bran and cola...
...hear it for bran...
...contents of the digestive tract are bulky, loose and easily excreted. Grandma knew this when she advised her family to eat more fruits and vegetables in order to avoid constipation. These are good foods indeed, said Kay, but the most useful water absorber and stool loosener is coarse wheat bran, which soaks up three to four times its own weight in water...
...producers are hustling a variety of substitutes, additives and extenders to take the sting out of coffee prices. General Foods, the biggest U.S. coffee roaster (Maxwell House, Yuban, Sanka) is test marketing a new brand, called Mellow Roast, that is a combination of coffee and other ingredients -46% wheat, bran and molasses in the instant. Mellow Roast ads not only stress low price (about $2.90 for 8 oz. of instant) but also maintain that the additives yield "a delicious coffee taste without the bitterness" of the real thing. Nestle's entry in the field, which goes by the tongue...