Word: brand-new
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...corporate America's attempt to co-opt Web-based selling, via sites like YouTube and MySpace, and permission marketing (that's the sundae) for their stodgy businesses (the meatball). "It's not an accident that almost all the brands, products, and careers that have succeeded with New Marketing are brand-new and fresh," writes Godin. "It insists on a reinvention of the entire organization and the products it creates...
...Although most of the shirts had been made for six-foot-four, 310-pound tackles, rather than three-foot-eight, 45-pound elementary schoolers, no one complained about the tailoring. That's because unlike most of clothing worn in this part of the world, the Patriots gear was brand-new - a wonderful novelty, even if everyone in the village now has the same shirt...
Darren He ‘09 came prepared with a brand-new pair of red satin Harvard boxers, which he got Hilton to sign. “I could either frame them or auction them off on eBay,” He said...
...exhibited GPS gadgets that adjust your spraying and watering according to the topography of your fields and can even steer your tractor. ADM Financial advisers showed how to hedge risk in futures markets, while a lecturer at Monsanto's Biofuture tent touted drought-tolerant corn: "We're in a brand-new world here, folks! You've got to get more production out of every acre just to keep...
Next week at the TD BankNorth Garden, Kevin Garnett will finally bless Boston with his long-anticipated debut for the Celtics. Want tickets? They’re sold out—hopeful fans in brand-new Garnett jerseys lined up weeks ago to score seats...