Word: brand-new
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...Leica or Löwenbräu, Germans have always been proud to a fault of their craftsmanship, and until two years ago no one ever dared to suggest openly that a product's quality was really not always wunderbar. Then along came Journalist Waldemar Schweitzer with a brand-new brand-conscious magazine called DM (for Deutsche Mark). DM tested and graded consumer goods for design and durability, published ratings ranging from sehr empfehlenswert (highly recommendable) down to a damning nicht empfehlenswert. DM's circulation has soared to 360,000 copies weekly, and its initial debt...
Last May 6,000,000 voters went to the polls to choose among 17 political groupings (including one brand-new faction, the Farmers' Party, led by a politician whose name is Koekoek, pronounced cuckoo). In the outcome, the dominant Catholic People's Party gained only one parliamentary seat, while the socialist Labor Party, the nation's second biggest, lost ground. Also involved in the jockeying for position: the right-wing Freedom and Democracy Party, the Calvinist Anti-Revolutionary Party, and another, like-minded Protestant faction, the Christian Historical Union...
...puffed of course not, but then the Air Force confessed that it was, too, and took newsmen in to see what it called "a regularly scheduled refurbishing" costing $5,000. Newsmen quickly found sources who explained that the air-conditioning system, the furniture, a dishwasher and garbage disposal were brand-new and that two U.S.A.F. nurses "with decorations for outstanding service in the delivery room" would soon report to Otis. Jackie really plans to have her baby at Washington's Walter Reed Army Hospital, but the Air Force believes in being on 15-minute alert...
Arriving in Bonn just 13 days after President Kennedy's triumphant visit, Charles de Gaulle made no effort to enter a popularity contest. Both French and Germans legitimately emphasized that the two-day trip was only a "work ing visit" as stipulated by the brand-new Franco-German Friendship Treaty. As far as protocol and the public were concerned, it was even a kind of unvisit -no parades, no crowds, none of the pageantry so dear to the heart of De Gaulle...
...Atlantic. Now they arrive by air from the Gabonese capital of Libreville and put down at Lambaréné's modern airport, not far from a modern, antiseptic government hospital. On the short trip up the Ogooué River, the visitors pass natives skimming by in brand-new boats powered by Evinrude outboards. Finally they reach Schweitzer's hospital. Set ghostlike amid wild palms and tangled jungle undergrowth, its tin roofs and ramshackle wooden buildings are worthy of Rain or The Heart of Darkness...