Word: brand-new
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...open road, St. Nick is bringing a Harley-Davidson beach towel. Steve, a devoted cola drinker, is getting a sweatshirt emblazoned with the Coke trademark. Lara, a young sweet tooth, will find a pair of Hershey overalls under the tree. Dan, a Dr Pepper fan, will get a brand-new refrigerator (price: $529) plastered with his favorite soda's trademark. Indeed, as consumers head to the stores this week for the first official day of Christmas shopping, they will encounter a cornucopia of corporate logos. Companies have boldly stamped their name on everything from hats to shoes and telephones...
...then he asks: What piece is not here? What ground is missing from this puzzling geography that would allow us to view the map redrawn, to sit back and behold the brand-new country of our concern and comprehension? The piece is not really missing, of course; you just don't see it, like the shy side of the moon. Yet the missing piece is the one that counts...
...Macau in China next year, has bid for a gaming license in Singapore, is investigating a London property and in 2008 will finish Encore, a $1.4 billion, all-suites hotel on 8 hectares adjacent to the Wynn. Within a decade, the company intends to rip up Wynn Las Vegas' brand-new, Tom Fazio-designed golf course to build housing developments and entertainment facilities...
...seems incredible to you that, a year from now, there could an Xbox 360 in your living room--or a PlayStation3 or a Nintendo whatever-they're-calling-it--and that you could be using it to videoconference with your brand-new gamer buddies while grooving on a Mahler symphony, think of all those iPod owners who, five years ago, didn't know what an MP3 was. Jaded as we are, the future can still surprise us. It might just be both nerdier--and cooler--than anybody expected...
Quorum was checked frequently using a brand-new electronic voting system, which allows each representative to use a remote to enter a vote, which then appears on a large screen with their name...