Word: brand
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Dates: during 1980-1989
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...Compare similar jobs in different fields: brand management at Proctor & Gamble, account management at Ogilvy & Mather...
...most rewarding thing in show business is to become a brand name, presold to audiences, like Agatha Christie or Neil Simon. Andrew Lloyd Webber may be headed toward that status as composer of such glossy, high-energy musicals as Jesus Christ Superstar, Evita, Cats and Starlight Express. Lloyd Webber has mastered the trick of seeming to juggle big ideas while actually asking little of his audience beyond a pleasant passing of time...
...doing something else." But Nolan Bushnell, who founded Atari and subsequently launched and left several other firms, including Pizza Time Theater, is not so sure. Says he: "Where is Apple's inspiration going to come from? Is Apple going to have all the romance of a new brand of Pepsi...
...investigate this figure yourself. You need only go to the desks that stand in front of the doors to the food service lines. Over the seven day period between the 11th and the 18th of September, this amounts to $70. Seventy dollars is generally equivalent to at least two brand new text books, or a number of smaller books...
Perhaps more important, the innovative visual style of Miami Vice has helped show TV executives that there are alternatives to the cookie-cutter blandness of most network fare. Says Joshua Brand, a co-creator of St. Elsewhere who is co-producing Steven Spielberg's new series Amazing Stories: "The success of Miami Vice shows that people do notice production values, lighting and what comes out of those little television speakers...