Word: brand
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Dates: during 1980-1989
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...Bruce, as in Springsteen. The most prominent items in the rock star's working- class wardrobe are faded pairs of Levi's no-frills 501 jeans. Springsteen does not make product endorsements and the pants do not carry his name, but true- blue fans would never mistake the brand of britches he wears on the cover of his current album, Born in the U.S.A. Says Levi Strauss Spokesman Dean Christon: "Springsteen's a great artist, and he certainly has great taste in jeans." The San Francisco company expects sales of its made-in-the-U.S.A. 501 model to jump...
...Scopes trial, in which a Tennessee schoolteacher was convicted of expounding evolutionary theory, Fundamentalists were ridiculed by the press and perceived by the public as antediluvian cranks. By the 1940s, conservatives who were embarrassed by the Fundamentalists' image revived the label of Evangelical for their more moderate brand of orthodoxy...
...trend is not for everyone. Sears and J.C. Penney may not benefit because their readership is too broad. Brand-name advertisers favor upscale catalogs, like Bloomingdale's, which reach large but narrowly defined consumer groups. The majority of Bloomingdale's 1.7 million readers this fall are under 45, with some college education, employed and affluent. But access to such a demographic bull's-eye is expensive. A page sells for $27,000, about the same amount that Vogue charges for a similar space. Bloomingdale's is more demanding than the fashion magazines, requiring that the color, copy and image...
...HERMAN'S humor is of a brand all its own. And nowhere is this more evident than in his first feature film. Pee Wee's Big Adventure. While this means bad things for those unfamiliar with the young comic's style, this means good news for Pee Wee fans across the country...
...bombers have been quite effective lately. Boston NOW reports that 10 percent of abortion clinics nationwide have been plagued by such terrorism, causing insurance rates at other clinics to skyrocket. Anti-abortion groups calling themselves "sidewalk counselors" have set themselves up in front of clinics around the country to brand the women entering and leaving with the name "baby killer...