Word: brand
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Dates: during 1980-1989
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...Kneerim found out what happened if you took liberties. One night, she recalls, a Harvard friend drove up to the Quad in his brand-new MG. Kneerim and her friends sat around drinking champagne to christen the car, while the dorm's housemother peered through the window at them...
TIME reporters interviewed scores of teenage Madonna look-alikes. Miami's Joseph McQuay sought them out at Florida concerts and found them obsessed with their idol. "From their brand of cigarettes to the mole on each upper lip, on the night of the concert they were Madonna," marvels McQuay. At a Manhattan disco frequented by the star, New York Correspondent Cathy Booth was mobbed by tulle-bedecked teenagers venting their opinions of Madonna...
...check at the arena to make sure the roadies have the equipment adjusted correctly. At about 7:20 the Wanna Be's start to file in. All of them head directly for the ladies' rooms, for a last mirror check on their getups. They are delighted with the two brand-new ancient games, dressing up and sexual teasing, that Madonna has taught them. Their dates look confused. Nobody under 40 has teased anyone sexually in the U.S. for something like 20 years. New Yorker Robert Shalom, owner of the video club Private Eyes, says, "The guys are scared of these...
Connoisseurship apparently knows no limits. Many people who used to ask for whiskey by the brand now do the same with sparkling water. Some may even distinguish among flavors, but not if ice cubes and lime are used. Differences are hard to spot, even when the waters are downed neat, but they do exist, as the chart indicates. Brands of club soda and carbonated mineral water are ranked by preference and rated as follows: four bottles, excellent; three, very good; two, good; one, fair; zero, must suit tastes other than mine...
...plus martini milieu in which to cut a deal or woo a client. Now trust is more often won by a show of efficiency and orders for monkfish and mineral water. Water snobbery has replaced wine snobbery as the latest noon-hour recreation. People order their eau by brand name, as they once did Scotch. The fastidious will not take it on the rocks, because ice bruises the bubbles. Only aspiring starlets drink Perrier ("designer water," sniff detractors). Evian is Hollywood's chic refresher, and the hottest innovation of all is Cit-Jet, a pressurized can of lemon juice from...