Word: brand
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Dates: during 1980-1989
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...that smokers of its Virginia Slims cigarettes had "come a long way, baby," tobacco companies have been battling for the women's market. R.J. Reynolds now hopes to outclass the competition with the last word in smoking chic--designer cigarettes. Reynolds in March will begin test-marketing Ritz, a brand that will feature the logo of France's Yves Saint Laurent on both the package and the individual cigarettes. Reynolds Vice President Sally MacKinnon says the new 100-mm regular and mentholflavored smoke is aimed at women in their 20s and 30s who are "more independent, probably tending...
...tobacco industry's first designer brand will be tested in Atlanta, Memphis, Oklahoma City and Seattle. If consumers respond warmly, the company could roll out the new product nationwide. Reynolds hopes it can win female smokers away from both Virginia Slims and Philip Morris' Benson and Hedges, the first brand to be marketed as a prestige cigarette...
...welfare will not cover the cost of a New York apartment, the city absurdly winds up spending as much as $1,470 a month to put up the homeless in flea-bitten welfare hotels. Buffalo, by contrast, has 450 beds for 300 homeless, including Robert ("Pastor Bob") Timberlake's brand-new $2.2 million, 153-bed mission, all paid for by private donations. Baltimore has no city-owned shelters; 100 street dwellers are turned away every night from jam-packed private missions. The city is helping private agencies raise money for the homeless by staging a Valentine's Day "Love Boat...
...bombings, the violent protests outside facilities which perform abortions and the harassment of patients all point to the absence of civilized debate on abortion. The rhetoric of life activists has proceeded, threateningly, from appeals to protect the life of the fetus to sell righteous accusations which brand all those who do not accept their appeal "murderers." In a television interview last March, New York Bishop John J. O'Connor said, "I always compare the killing of 4000 babies a day in the United States, unborn babies, to the Holocaust." Responding to this charge at a news conference held this summer...
...amount of money that can be awarded to injured parties. Another recommendation is the use of pretrial review. Wisconsin, Louisiana and Indiana, for example, already have panels of medical professionals who review suits before cases go to trial; they suggest a settlement if the case has merit or brand it without merit if it does...