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Word: brand (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...When you are put into a brand-new situation, it takes a while to get accustomed, to know what is expected of you, and as you know, the first year was a terrible year. That year is almost wiped out for me. Now I have more self-confidence. It doesn't mean you change as a person. It means you have grown...

Author: /time Magazine | Title: A Talk with Nancy Reagan | 1/14/1985 | See Source »

...hangar Ray was loading the plane. Four dozen eggs. A case of Old Milwaukee. A case of Budweiser. A roll of roofing tar paper. Cat Chow. Meow Mix. Grape-Nuts flakes. Bread. A broom. "Some of them out there are brand conscious," Carol said. "Some are quality conscious. Some you just know what to get. One cat at the Allison ranch, for instance, won't eat anything but Purina...

Author: /time Magazine | Title: In Idaho: Living Outside of Time | 1/14/1985 | See Source »

...FACTS. Any kind, but do get them in. They are what we look for--a name, a place, an allusion, an object, a brand of deodorant, the titles of six poems in a row, even an occasional date. This, son, makes for interesting (if effortless) reading and that is what gets A's. Underline them, capitalize them, inset them in outline form: be sure we don't miss them. Why do you think all exams insist at the top, "Illustrate"; "Be specific"; etc.? They mean it. The illustrations, of course, need not be singularly relevant; but they must be there...

Author: By A Grader and Best Wishes, S | Title: A Graders Reply | 1/9/1985 | See Source »

...This is not some old company refurbishing itself, it's a brand-new idea in brand-new clothes," says Burr. "This is not a social experiment. It's a hard-driving capitalist business. We want to maximize profits, and we want to do very well at that. But we can find a better way to do it, a way that is more friendly and more conducive to people getting out of life what the hell they're trying to get out of it. You don't just want to make a buck. You want people to become better people...

Author: /time Magazine | Title: Man of the Year | 1/7/1985 | See Source »

Told to get ready for bed, to clean up their rooms or to perform any other onerous task, small boys around the U.S. nowadays are likely to whip a plastic sword out of their He-Man brand pants and shout, "By the power of Grayskull, I have the power!" The incantation may not overwhelm parents. But when uttered daily on after-school TV by the hero of He-Man and the Masters of the Universe, it has proved puissant enough to capture the attention of more little boys than any other television show in America. He-Man power has sold...

Author: /time Magazine | Title: Video: A He-Man for All Seasons | 1/7/1985 | See Source »

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