Word: brand
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Dates: during 1980-1989
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...were a plethora of preppy classics, from crewneck sweaters over jeans and corduroys to Brooks Brothers and J. Press sports jackets and rep ties. Sparking the classic mix: blouson or jean jackets, retro-looking ski sweaters, and the very occasional flash of miniskirt-bared legs. Adding their own ineffable brand of casual chic were a group of French students touring Harvard, wearing the born-again preppie garb which, ironically, is also the latest rage in Paris...
...ruling highlights not only the endangered status of women's equality, but also the growing conservatism of the Supreme Court. Having already appointed one justice, Reagan, if reelected, will have the opportunity to make as many as four appointments to the Court, insuring that his peculiar brand of conservatism will remain ensconced in federal judgement long after he returns to California...
Except on the ice, where the brand, if not the quality, of never-say-die hockey remained the same...
...those programs were too bewildering, there were exhibitors at Soft-con promising to help customers separate the software wheat from the fast-growing pile of programmed chaff. ITM, of Walnut Creek, Calif, demonstrated a new computerized method for obtaining instant critical reviews of 4,000 products. Stewart Brand, publisher of the Whole Earth Catalogs, announced the first issue of the Whole Earth Software Review, a quarterly magazine that will pick and pan products. Another publisher, Software Digest, unveiled a $14.95 Ratings Book, which compares 30 word-processing programs written for the IBM Personal Computer. Says Spokesman Harold Poliskin: "We want...
...craving for Western goods, and its implied materialism, is evident everywhere. Jeans and rock music are even more popular than they were a decade ago, and now those fads have filtered from the city to the countryside. A pair of brand-name denims fetches $400 on the black market in Siberia; tapes of Michael Jackson and the Police go for $54 in Moscow. Teen-agers are so fond of Adidas sneakers that a new Russian adjective has been coined: adidasovsky, meaning "terrific." A trendy girl is described as firmennaya, from firma, meaning an item with a Western brand name...