Word: brand
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Dates: during 1980-1989
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...company has made a series of design improvements over the years; recently added features include a new control system and a safer and longer-lasting main fuel pump. Both General Electric and Pratt & Whitney had lobbied hard to win the contract. While GE officials disparaged their competitor as "Brand X," Pratt & Whitney executives dismissed GE as the "lightbulb company." Last week Pratt & Whitney proclaimed in a full-page newspaper ad that the F100 was "a new bench mark for fighter engine reliability and durability." One battle in the Great Fighter Engine War is over, but the fighting is sure...
...took tour brand news lines to do it, but the Crimson finally strung together three good periods of play...
...Johnson are highly sought after to lend their glamour and success to products ranging from Marker bindings to Mentholatum lip balm. Says Heinz Herzog, president of Raichle Molitor: "There's no question that we get a boost in sales every time a top name is seen wearing our brand." When Olympic competition begins at Sarajevo next week, the manufacturers expect to bask in a glow of publicity that peaks once every four years...
Especially responsive to these brand-name promotions are the growing numbers of skiers who have taken up slaloming on a weekend basis. Some 300,000 fledgling racers are expected to test their nerve this season in the National Standards Race, up about 35% from the previous year. Says NASTAR Marketing Director Mark Driscoll: "These are fanatic skiers. They are buying nearly anything that makes them look fast...
...Cuban inflections keep the temperature high in Paquito's distinctive brand of bop. "He really is a pure jazz player with strong Afro-Cuban roots in his music," says Lundvall, who has moved on to become president of Elektra/Asylum/Nonesuch Records. "You hear that Latin fire. He has a sound that is totally identifiable." Paquito's easy access to the American jazz mainstream is largely attributable to his zest and finesse on the alto and soprano sax, and partly ascribable to the fact that he is playing in a familiar groove, which may stray in a friendly fashion from...