Word: brand
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
Borden has no bidders now, but last year's food-industry takeovers worried its managers. Chairman Romeo Ventres, who dreamed up the strategy in a sauna, said it might make raiders "think twice." But bidders might be less interested in Borden's bosses than in its brand names (Cracker Jack, Wise potato chips). And Elsie the cow, who appears on Borden's milk cartons, would certainly not stray...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Frederick Painton, Walter Shapiro, R. Z. Sheppard, Frank Trippett...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Frederick Painton, Walter Shapiro, R. Z. Sheppard, William E. Smith, Frank Trippett...
...Continental, offered free cars for the film in exchange for putting Bond behind the wheel of its top-of-the-line luxury model. So it was farewell, Aston Martin. In the lucrative world of product placement, show business and big business are seeing eye to eye about getting brand names into the movies. Says director John Badham, who incorporated Alaska Airlines, Apple computers, Bounty paper towels and Ore-Ida frozen french fries into his film Short Circuit: "If we can help each other, and it doesn't intrude on the movie, it's fine...
SENIOR WRITERS: David Brand, Tom Callahan, Margaret Carlson, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Walter Isaacson, Ed Magnuson, Lance Morrow, Frederick Painton, Walter Shapiro, R. Z. Sheppard, William E. Smith, Frank Trippett...