Word: brand
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Dates: during 1980-1989
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They are going back because Hollywood is making movies for them. Not one of 1987's top ten hits was aimed primarily at the youth market. Nor are films with brand names for teens guaranteed success: John Hughes' youth parables have lost some of their box-office luster, and the four films produced last year by Steven Spielberg were financial fizzles. Says MPAA President Jack Valenti: "The movie world no longer need be girdled round by boundaries set $ by the very young." Which is not to say that movies are better than ever -- only that, for the moment, Porky...
...their way to stay on the same carrier whenever possible. That is the main benefit that frequent-flyer clubs offer to the airlines. Says John Pincavage, an airline analyst at the Paine Webber investment firm: "The | frequent-flyer plan is the only marketing program that has ensured brand loyalty...
...periods, such as Christmas and Thanksgiving weeks, during which passengers cannot fly free. Last year Pan American blacked out 70 days. Several airlines limit the amount of space on a plane that is available to frequent flyers. Such restrictions are risky, though, since they could destroy the goodwill and brand loyalty that the frequent-flyer plans have inspired...
SENIOR WRITERS: Ezra Bowen, David Brand, Tom Callahan, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Ed Magnuson, Lance Morrow, Frederick Painton, Roger Rosenblatt, Walter Shapiro, R. Z. Sheppard, William E. Smith, Frank Trippett...
SENIOR WRITERS: Ezra Bowen, David Brand, Tom Callahan, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Ed Magnuson, Lance Morrow, Frederick Painton, Roger Rosenblatt, Walter Shapiro, R. Z. Sheppard, William E. Smith, Frank Trippett...