Word: brand
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Dates: during 1980-1989
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Gephardt's dire economic warnings seem ill suited for booming New Hampshire. But the Missouri Congressman insists that he does not need a depressed farm economy to sell his brand of downbeat realism. "Even in New Hampshire," he argued in a TIME interview, "there's the feeling that people are not getting ahead economically; they can't buy the house; they can't afford the education. It's more jobs, more work, less income, more debt." In any case, Gephardt does not have the luxury of tailoring his appeal to New England voters. Even though an oil-import...
...Growing, too, are the ranks of generic-drug producers who do little or no research and sell copies of older drugs at deep discounts. Their share of the $28.3 billion-a-year U.S. market for prescription drugs is likely to double by 1990, from $1 billion in 1987. Name-brand drugmakers like Merck must produce or perish...
Perhaps the most wondrous of Merck's wonder drugs is its newest, a substance called lovastatin that lowers cholesterol levels in the body by up to 40% and is marketed under the brand name Mevacor. Its development illustrates how Merck achieves breakthroughs via a combination of dogged lab work, close cooperation with FDA officials and a painstaking preoccupation with the safety of potential patients...
...favorite drink is root-beer schnapps. And in what passes for subtlety, the two Olympic mascots, male and female bears, are named Howdy and Hidy. Get it? First settled in 1875 by a band of men on horseback representing the North- West Mounted Police, Calgary today looks nearly brand new. Credit that to oil, which lies beneath the surrounding prairie in vast pools and has made a passel of folks as rich as the Ewings from Dallas. Of the 1,000 or so petroleum companies registered in Canada, 800 hang their Stetsons in Calgary. Block after block of antiseptic-looking...
SENIOR WRITERS: Ezra Bowen, David Brand, Tom Callahan, George J. Church, Richard Corliss, Otto Friedrich, Paul Gray, Robert Hughes, Ed Magnuson, Lance Morrow, Frederick Painton, Roger Rosenblatt, Walter Shapiro, R. Z. Sheppard, William E. Smith, Frank Trippett...