Word: brand
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Dates: during 1980-1989
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Last year Colgate-Palmolive's new brand came to the attention of the Interfaith Center on Corporate Responsibility, a Manhattan group that works with churches. When it protested to Colgate-Palmolive about Darkie, the firm did nothing to change the product for several months, contending that the label "was not offensive to Asians." But after continued pressure, the company finally promised "to eliminate any offensive implications." Now Colgate-Palmolive is testing revised package designs, including one using a young, modern, well-dressed black. Among the new names under consideration are Hawley and Darbie...
...even the most militant protesters admit to favoring a North Korean- style Communist government. "Actually we are in favor of democracy first and then unification," said a Korea University sophomore. Such views reflect a brand of thought that one U.S. diplomat labels "infantile Marxism." Says a Seoul prosecutor who has handled many cases against radical students: "They harbor some romantic views on the nature of the socialist state, and their idealism leads them to think that some of the problems of our society could be solved by socialism. But few understand or are dedicated to bringing the North Korean system...
SENIOR EDITORS: Charles P. Alexander, David Brand, Martha Duffy, William F. Ewald, Jose M. Ferrer III, Russ Hoyle, Walter Isaacson, Stefan Kanfer, James Kelly, Donald Morrison, Christopher Porterfield, George M. Taber, Robert T. Zintl...
They seem to have their social lives made. Intelligent, wealthy and wordly, they could head a list of eligible singles. But there's one catch--they don't have the time to meet you. So, Business School students have devised their own brand of social life, a lot of work mixed with a little bit of play...
...research proved fruitful and I decided on a little-known brand called Budweiser. Budweiser, or "Bud" to initiates, or "fucking-A right Budweiser" to fanatics, has had a long history of great slogans. "This Bud's for you." "When you say Budweiser, you've said it all." Powerful words for determined people. Their latest. slogan, though, tops them all: "I pledge allegiance to the King of Beers." This was exactly what I was looking for, a brew with a political manifesto to back...