Word: brand
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Dates: during 1980-1989
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...forested ridgeline near Barikot, Commander Mahmad Alam carefully adjusts the range finder on his new green BM-13 rocket launcher. His men screw fuses into Chinese-made rockets and slide them into the barrels. Another guerrilla commander, the bearded and burly Sher Mohammed, scans the horizon with a brand-new pair of West German military binoculars. Mahmad Alam confers via walkie-talkie with his forward artillery observer. "God is Great!" the devout guerrillas shout, almost in prayer. "Long live Islam! Long live Afghanistan! Death to Communism...
...unionized American hands? Just such an order book will be available next week on a trial basis to some 100,000 members of the AFL-CIO. Created by Marc Schechtman, 35, general manager of a union shopping distributor in Fairfield, Iowa, the Union Label Shopper lists some 45 brand- name products, ranging from Dingo boots to West Bend appliances to ProctorSilex cookware, all at about 10% off store prices...
...Validated Nightmare: "At the last instant, as the ax slowed to its apogee and balanced there, Richie understood that this wasn't a dream at all . . ." The Disgusting Colloquialism: "She drew in a great, hitching breath and hocked a remarkably large looey onto the top of his head." The Brand-Name Maneuver: "Here sits a man with Bass Weejuns on his feet and Calvin Klein underwear to cover his ass." The Comic-Strip Effect: "Whack-whack-whack-whack -- And suddenly it was in his hands, a great living thing that pumped and pulsed against his palms, pushing them back...
...weight alone (3 lbs. 7 1/2 oz.) would seem the right heft for a doorstop and the wrong one for a best seller. But King has become a brand name himself, and his publishers ordered a supernatural first printing of 800,000 copies -- and then demanded five additional printings, for a current total of 1,025,000 copies. When an author receives that kind of recognition, two factors are at work: his skills and the vitality of his genre. King, who regards It as a "very badly constructed book," may be a little too hard on himself. But the frightful...
...competition. I get upset about being compared with certain brand-name writers who sell megabillions of copies. Michener is one. I can't read him. Ludlum is another one. I was paid to review one of his books. He's the clumsiest, most awful writer. No style...