Word: brand
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Dates: during 1980-1989
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...least an eyelash, in the running mascara battle between industry leaders Maybelline and Noxell, maker of the Cover Girl brand. The rivals are locked in a legal dispute over Noxell's claim that its new Cover Girl Clean Lash mascara is waterproof...
...brand-new, high-tech business blasted off in the U.S. last week: satellite launching. Martin Marietta, which manufactures Titan-class rockets for the Air Force, signed an agreement with Federal Express to send aloft its ExpressStar communications satellite in 1989. President Reagan had opened the way for the new industry last month, when he an- nounced that NASA will drastically reduce the number of commercial cargoes carried aboard the space shuttle...
Fashion Designer Ralph Lauren grew up a long way from all the things he really admired: hand-tailored clothes, manor houses, sports cars, fine horses and manicured lawns. But call it a yearning process: as an outsider to that world, Bronx-born Lauren dreamed up his own brand of gentility and style. Now he has managed to create an image and a company that have nearly cornered the market for supplying today's would-be Gatsbys. Shunning hipness and flamboyance, Lauren cultivates the up-and-coming customer's appreciation for things and dreams that last...
...design a few innovative cravats, but when new management took over the firm the budding designer was told the world was not ready for Ralph Lauren. He migrated to a larger men's-furnishings company, Beau Brummel, which agreed to manufacture his original neckwear. Lauren needed a brand name and wanted something that sounded tweedy and British. Cricket? Rugby? Polo! That was it, even though Lauren had never been to a match. "We thought of everything," says Lauren . with a grin. "I couldn't call it Basketball...
...came up with the idea while trimming peach trees in his backyard. With almost no advertising, the low-alcohol (48 proof) cordial took off faster than any other liquor in the industry's history, selling almost 1.4 million cases in the first half of 1986. More than 30 other brands of peach schnapps have now flooded the market. The popularity of the peach extends into the wine business. Riunite, the Italian wine brand, had an instant hit last month when it introduced Natural Peach wine...