Word: brand
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...states have solid Republican pluralities. And the electorate is getting less white, less rural, less Christian - in short, less demographically Republican. GOP officials who completely controlled Washington three years ago are vowing to "regain our status as a national party" and creating woe-is-us groups to resuscitate their brand, while Democrats are publishing books like The Strange Death of Republican America and 40 More Years: How the Democrats Will Rule the Next Generation. John McCain's campaign manager recently described his party as basically extinct on the West Coast, nearly extinct in the Northeast and endangered in the Mountain...
...party or Texas Governor Rick Perry carry on about secession or Minnesota Congresswoman Michele Bachmann explain how F.D.R.'s "Hoot-Smalley" Act caused the Depression (the Smoot-Hawley Act, a Republican tariff bill, was enacted before F.D.R.'s presidency), but haplessness does not equal hopelessness. And yes, the Republican brand could benefit from spokesmen less familiar and less reviled than Karl Rove, Dick Cheney and Newt Gingrich, but the party does have some fresher faces stepping out of the wings. (Read seven clues to understanding Dick Cheney...
...Some conservatives think that in the long run, the party will be better off without squishes like Specter muddling the coherence of its brand; a GOP campaign committee celebrated his departure with an e-mail headlined "Good riddance," and Limbaugh urged him to take McCain along. Inside this echo chamber, a center-right nation punished Republicans for abandoning their principles, for enabling Bush's spending sprees, for insufficient conservatism. South Carolina Governor Mark Sanford, who has refused to accept $700 million in stimulus cash for his state despite bitter opposition from his GOP-dominated legislature, argues that Chick...
...Hugh Leatherman, 78, the Republican chairman of the finance committee. "I'm a conservative, but this could be the most devastating thing our state has ever seen." To Sanford, Leatherman is a fraudulent Republican franchisee, but to most Republicans in the legislature, the governor is the one tarnishing the brand. "Most of us are Ronald Reagan Republicans, Strom Thurmond Republicans," grumbles Senate majority leader Harvey Peeler. "Republicans control everything around here. It would be nice if we could accomplish something...
...bipartisan appeal in 2008, and he lost to an inexperienced black liberal with a funny name. Outside Washington, moderates like Charlie Crist in Florida and Jodi Rell in Connecticut as well as pragmatic conservatives like Mitch Daniels in Indiana and Jon Huntsman in Utah have remained popular despite their brand. They all share an aversion to ideological rigidity: Rell signed a bill legalizing same-sex unions, Crist has pushed an ambitious environmental agenda, Daniels proposed a tax increase, and Huntsman has cautioned Republicans not to obsess about social issues...