Word: brand
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After Christine Ross moved into a brand new home on the southwestern fringe of Albuquerque last fall, she and her three-year-old sharpei-labrador mix, Ruca, went for a walk nearly every evening. Usually, they would venture inside a cinderblock wall where the spiny desert scrub had been smoothed over in preparation for a housing development that never materialized. That's where they were walking a month ago when Ruca spotted what to a dog is considered a treasure: a bone jutting from the sandy soil. Ross had an uneasy feeling about the find, however. She snapped a photograph...
...Then we called his marketing department to find out exactly how it approached product placement. Though it will supply free juice to lots of TV shows, movies and red-carpet events, the company is willing to pay to be in situations only if they highlight its core brand messages of health and luxury. "We wouldn't pay a lot of money if it's just sitting in front of Simon Cowell," said senior vice president of marketing Diane Kuyoomjian. I was feeling pretty healthy and luxurious until she told me, as an example, that the company turned down a scene...
...snatch from extinction's grasp a critter so reclusive it's an afterthought for government funding when compared with A-list animals like the panda? Answer: Do what sports teams have done with their stadiums. Brand the wombat with a corporate logo...
...Harvard New York Liberty: Combining the discipline of Rebecca Lobo, the brand recognition of Sheryl Swoopes, the sound fundamentals of Diana Taurasi, and the unbridled passion of Chamique Holdsclaw, these troops of Our Queen Drew Faust will blow through opposing dudes...
...countries are guilty of self interest, no doubt. Emerging markets have responded to an uneven playing field with their own brand of “economic nationalism.” Indeed, Harvard economics professor Ken Rogoff notes that India’s comparatively “stringent restrictions on international capital flows” saved it from the brunt of the recession. The point is that state intervention and national interests have been complicated through globalization, not erased...