Word: brand
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...Just like how on the show 24 Jack Bauer drives some brand of car that's not paying me and on American Idol the judges drink some kind of soda that's not paying me, last summer the anchors at the Fox News affiliates in New York City, Chicago, Las Vegas and Seattle put cups of iced coffee from a fast-food place that's not paying me on their desks. This upset lots of people because they thought it compromised the objectivity of their local anchors. This marked the first time anyone has thought about the credibility...
...Fahmy explains above the music. "For me, jewelry is a love affair. I never thought of it as a business. But each time I visited Europe, I thought my work was better than what I found there." Macdonald nods. "All of a sudden, Western girls are attracted to this brand from the middle of the desert," he says. "They're saying, 'My God, I have to have that...
Fahmy's ambitious plan is to establish a top international jewelry brand. Since expanding outside Egypt in 2002, eight Azza Fahmy outlets have opened from Dubai to Jordan, where Queen Rania is a fan, as well as in London. Fahmy now employs 180 designers, artisans, marketers and consultants. Pieces sell for between...
Global downturn notwithstanding, Fahmy plans to move into New York and elsewhere in the U.S. market by 2010. It's not just money she's after. Fahmy wants her emerging brand to help change the world's image of the Middle East. "The West has not understood us well," Fahmy says. "We didn't sell ourselves and gave them the façade of terrorism instead. Those of us involved in culture have a duty to help repair misunderstandings." And she and Macdonald are doing just that, one accessory at a time...
...that the Reader's Digest executive who oversees Purpose Driven Connection launched O magazine for America's favorite talk-show host during a previous tenure at Hearst. Alyce Alston knows that the greatest asset a celebrity like Oprah or Warren brings to a publication is the power of their brand. And so just as O is all about Oprah, from the cover shot to the features inside, there's a lot of Warren in Purpose Driven Connection. (See pictures of a drive-in church...