Word: brand
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...soldier Gilad Shalit, because the Army of Islam is among the militant groups that helped kidnap Shalit a year ago. But he would probably be exchanged for hundreds of Palestinians in Israeli prisons, and Israeli officials must first overcome their aversion to dealing with Hamas, a group they still brand as "terrorists...
...ditched Rover in 2000. Production has increased steadily, and profits are buoyant. Pretax earnings last year rose 25%, to $5.5 billion, despite the soaring cost of raw materials and the strong euro. It has easily outpaced its historic rival, Mercedes (part of DaimlerChrysler), to become the leading premium-car brand. BMW is pushing a worldwide expansion. This spring it opened an assembly plant in India, and the company is building out a plant in Spartanburg, S.C., as part of its strategy to be less vulnerable to foreign-exchange fluctuations...
...product-line expansion hasn't solved all its growth challenges or given it much protection from the increasingly competitive luxury segment. Helmut Becker, an auto consultant and formerly BMW's chief economist, says the idea behind the failed Rover deal--to turn the firm into a two-brand company, one for the mass market and one a premium brand--was a smart one, since it would have enabled BMW to spread the huge cost of new-car development over a far bigger group. "BMW's main weakness is that life is getting ever narrower in the premium segment...
...more successful in 10 years." That's bravado, of course, but in itself such self-confidence is a sign that a new, more flexible Germany is bouncing back. HIGH PERFORMANCE With steady increases in production and profits fueling its stock surge, BMW has become the leading premium car brand [This article contains a chart. Please see hardcopy of magazine...
...treat to see that his latest film, Rescue Dawn, has a kind-of star and a real actor, Christian (Batman) Bale, in the lead role and is being released by MGM/UA. The financing came from an unusual source: a company headed by NBA power forward Elton Brand and a nightclub impresario. Not exactly the most experienced cadre of producers...