Word: brand
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...field got a boost on March 27, when Yahoo! became the first major Internet firm to introduce a mobile-ad network, a service that allows companies to more easily place text, display and video ads on mobile-phone websites in 19 countries. Also leading the way are blue-chip brands including BMW, McDonald's and Proctor & Gamble, companies that are experimenting with mobile-marketing campaigns to find cost-effective ways to tap the medium. When BMW launched new models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates...
...Still, the industry faces a host of technical obstacles. Handset technology, network bandwidth and even screen sizes differ among phone manufacturers, countries and carriers, so campaigns must be tailored to individual markets. "It is virtually impossible for a brand or its agency to make a cross-carrier media buy for mobile," says eMarketer senior analyst John du Pre Gauntt. "Brands, agencies and carriers will need to cooperate or risk losing out on one of the world's most prevalent interactive platforms...
Looking to take part in Singapore's national pastime of shopping, but bored of brand-name stores? Then check out the nine-month-old Market of Artists and Designers, better known as MAAD, maad.sg. Held on the first weekend of every month at the Red Dot Design Museum on Maxwell Road, this is not your usual rummage sale of bad macramé and lopsided pottery. Instead, MAAD is an outdoor bazaar that stresses cutting-edge work from budding fashion designers, graphic artists, painters, jewelry makers, housewares makers and product designers. Before they go on sale, the items need the tick...
Under the recruiting of coach Peter Brand, the team has grown from one that sent five freshman fencers to nationals just a few seasons ago to one that boasts two Ivy League titles for both the men’s and women’s squad...
What’s more, the pub will serve its own unique brand of beer produced by Boston’s Harpoon Brewery, proudly named 1636. Student, drop that Pabst: This is the alcoholic equivalent of the Veritas waffles. You can even taste the pretension...