Word: brand
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...Trendy advertisers, for example, still eschew Saga Magazine, despite its impressive circulation. Although the monthly runs features on still-cool celebs like Carly Simon and Mick Jagger, it's crammed with ads for retirement properties and orthopedically therapeutic furniture. In order to combat that perception, Saga is planning a brand overhaul designed by ad agency Doner Cardwell Hawkins. "It will stress our core strengths to a new generation," says Bull, but beyond that, no one at Saga will talk about the campaign until it kicks off later this year...
...success of Charterhouse's buyout, there's speculation that Saga may soon go public. The company declines to discuss whether an IPO is in the works, but, according to one insurance industry analyst at a London investment bank, investors would likely welcome a flotation because of Saga's strong brand and impressive track record. And given that nearly half the U.K.'s adult population will be 50 or older by 2020, it's not about to run out of potential customers anytime soon...
...translation. According to the Chocolate & Cocoa Association of Japan, of the $3.6 billion annual sale of chocolate in 2005 (the latest available year), $400 million, or over 10% was spent during the crucial days leading up to Valentine's. This year, Japanese men who receive super high-end American brand chocolates such as Noka and Compartes should revel in the fact that their significant other had the time, money and taste to settle for nothing but the best for their...
...clutching hands and pleas to "come inside, mister, just looking," I noticed a series of very serious, official-looking documents pasted up prominently on the wall near the exit. Scanning them, I realized they were the proudly posted announcement of an earlier court judgment in which 23 prominent brand manufacturers sued the Silk Market for counterfeiting. On January 17 the Chaoyang district court in Beijing weighed in with the head-snapping pronouncement that there was not enough evidence of counterfeiting at the Silk Market to convict. As I stood there, a young lady from the stall nearest me pulled...
...whether I can give them directions to the "Fake Market." There are actually several of these, each a four- or five-story building jammed with stalls selling everything from shoes to toys, handbags, DVD players, watches, pearls, electronics, sports equipment. Almost everything in these establishments bears a famous name brand, often with supporting literature. There are Rossignol ski jackets complete with authentic-looking glossy printed cards featuring cutaway diagrams that explain the virtues of their superior GoreTex weather proof exterior and Thermic Comfort insulation...