Word: brand
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...fashion choices and bad school lunches, but even the diverse student body of Harvard—with their wealth of obscure interests and experiences—would probably find this description of their teen years a bit far-fetched. Though writer-director Jared Hess aims once more for the brand of oddball humor you might expect from previous films “Napoleon Dynamite” and “Nacho Libre,” the quirky characters of his new movie, “Gentlemen Broncos,” still ring false...
...goal is to] see how representations of colleges or universities change over time,” said GLM president Paul J.J. Payack. “It’s a brand analysis, the same way you would do a brand analysis for Nike shoes or a Lexus car to see how many times your brand name is cited and in what area...
Europe's increasingly muscular brand of secularism has an unofficial capital: Strasbourg, France. Over the past decade, the quaint city of 273,000 near the German border - home to the European Parliament and other key international bodies - has been the site of a series of repeated slap-downs to those who are fighting to hold on to the Old Continent's fading religious impulses...
...figures to be a key addition to the business because it will boost the company's visibility in one of the world's fastest-growing markets. Due to government rules aimed at protecting the public from what are perceived to be unwelcome foreign cultural influences, awareness of the Disney brand in China lags that of the rest of the world. Unlike in the U.S., where Disney operates a 24-hour TV channel and radio station, the company's presence in China is limited to a dozen hours of programming a week on local stations, five Disney-branded English-language schools...
Boston mayor Thomas M. Menino, was reelected to serve an unprecedented fifth consecutive term last night, putting a new flourish on a political legacy that has already led some commentators to jokingly brand him “mayor for life...