Word: brand
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...book apart from everything else being that's been written on the subject? I noticed that the current [business] books on the market are all written by Fortune 500 male CEOs and they don't really address the issues that women face. I make the analogy between developing a brand for a product and a brand for a woman. Women are not only judged by the value of delivering reports and presentations, but also by how we look and how we behave much more than men. The way you communicate through your gestures, facial expressions, how you dress and express...
...Uighurs who will be the ultimate losers. Beijing's vision of a harmonious and unified China offers little space for a people as culturally different as the Uighurs. State media often raise the specter of fundamentalist terrorism, despite the peaceful and tolerant nature of the Uighurs' brand of Islam. Young people are being weaned off the Uighur tongue and blocked from attending prayers at mosques. Historic districts in storied Silk Road cities like Kashgar and Khotan are being torn down and replaced with drab housing blocks. "In the face of China's modernity project," says Sakamaki, "Uighur culture is being...
...even Saudi's brand of religious conservatism may slowly be changing. After a series of terrorist attacks in 2003, the government shut down extremist websites and arrested or muzzled those calling for jihad. The authorities have also ordered reforms in the religious police, the General Presidency for the Promotion of Virtue and the Prevention of Vice, which enforces conservative dress codes. The unit, which is widely feared, has gone so far as hire outside media consultants to make itself more public-friendly. And a government campaign on TV and billboards encourages men to be nicer to women with the slogan...
...seems overly simplistic, but much corporate strategy revolves around trying to grow a brand beyond its core market. (Think low-end Mercedes.) But it's not doable, says the author, who refers to this aspiration as the "fidelity mirage." It's a trap that companies frequently fall into. "Contrary to what many businesses want to believe, achieving both high fidelity and high convenience seems to be impossible," he writes. "It looks tempting. Some companies believe they can get there, and life will be beautiful. But as it turns out, any company or product that attempts to capture both is likely...
...author cites handbag maker Coach as a firm that fell to earth trying to bridge market segments. Since the 1970s, Coach had been known as a luxury brand with a status more like Louis Vuitton's or Hermès'. But from 2004 to early 2008, the company opened 94 new stores and dozens of outlet shops. By the end of 2007, same-store sales were dipping for the first time in years. Says the author: "Convenience acts like antimatter to aura and identity." Likewise, Motorola took its sleek, fashionable $400 Razr cell phone and flooded the market with...