Word: brand
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...started her company in 1984 with a creative solution for stressed-out working women: a wardrobe system, Seven Easy Pieces. Now she's broadening her vision with the Urban Zen initiative, looking for alternative-therapy solutions for patient care. Luxury comes in all shapes: Spanx founder Sara Blakely's brand was born of her personal quest for a sleeker silhouette. Thirty-five-year-old business whiz Wen Zhou craved luxury but couldn't afford it, so she teamed up with designer Phillip Lim to build an accessible brand. As Angela Ahrendts, CEO of Burberry, points out, luxury doesn't have...
...MISS: Montblanc's Sept. 17 auction of signed celebrity portraits?from Susan Sarandon to Sienna Miller?in Los Angeles for the brand's "Signature for Good" campaign. All proceeds will benefit UNICEF...
...Ceremony in New York, the owners' idiosyncratic, personal touch has also proved recession-friendly. In their SoHo boutique, Berkeley grads Umberto Leon and Carol Lim collaborate with designers to offer the truly unique. This fall Chloë Sevigny will launch a menswear collection. And Pendleton, the 100-year-old heritage brand that is a favorite Salvation Army find, will get an update at the shop. Confederacy's Urbinati sums up the trend best: "We have to be original to catch people's attention...
...Bryan, author of American Fashion Menswear, a new book on the history of male dressing. "Except that maybe Harvard gives it more authenticity because that's where the real prepsters go." Authenticity was also the holy grail for Bryan Griggs, who designed the line for the Field & Stream brand and says the clothes were inspired by his travels through Wyoming's Grand Tetons...
Authenticity, of course, sometimes needs to be enhanced by a dollop of artifice. "Eddie Bauer and L.L. Bean do a lot of great things," says Griggs. "But they still sell pants with elastic in them. This is more modern." So while Field & Stream brand has a checked wool shirt, it's cut slim "so you won't end up feeling like a lumberjack." Bryan believes the search for authenticity is echoed elsewhere in the clothing business. "It's foremost a reaction to the frivolous buying spree society has been on for the past few years," he says, noting that other...