Word: brand
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Similar to the Equinox, the GMC Terrain is the first compact crossover vehicle from a brand that Obama's auto task force came very close to killing off. GM executives saved the nameplate by arguing that GMC-branded vehicles were highly profitable...
...today's environment, any move that attracts attention might be worth it. "Overall, it seems to be a pretty smart strategy," says Pete Blackshaw, a brand strategist for Nielsen Online. "Doing it on the Web makes a world of sense. They are clearly getting some buzz, there's a novelty effect. At a time when everybody is going to be competing around November to get attention, this is a good opportunity to potentially get in front of the line." Blackshaw, who monitors how brands are perceived in the social-networking sphere, says the Christmas marketing has gotten positive feedback...
...you’re dreaming of California, it don’t matter at all where you played before, California’s a brand new game...
Taiwan cuisine is difficult to define - the brand is too recent and the influences too many - but a good place to start has come to Taipei via, of all places, the Caribbean's St. Martin and San Luis Obispo, Calif...
...challenge of selling more than a product to the consumer. Billy sold Billy. Many of his wares had been around in some form for 50 years, but Billy breathed new life into them. It didn't matter whether he was hawking steamers or adhesive putty or his OxiClean brand...